Additional offering for business owners
The Rebuild Advantage · Website rebuilds
Now taking rebuild projects
We rebuild business websites around the questions customers ask and the actions they need to take. The result is a clearer experience on every screen, with a sound technical foundation for search.
Typical scoped rebuilds: $2,500–$6,000 · Fixed scope · Coordinated handoff
Why the details matter
A customer on a phone should be able to understand your services, check your service area, and contact you without fighting the page. Research shows why it is worth checking the experience—not just how the homepage looks.
More than 9 in 10
Cindaro reported this for 93% of 502 plumbing, HVAC, and roofing websites tested in October 2026.
Simulated mobile PageSpeed Insights test across 10 U.S. metros, including Minneapolis. This measures main-content loading, not every visitor’s actual wait. Study & method →
About 1 in 10
Peace Call found a tap-to-call link on 89.7% of 311 plumbing, HVAC, and electrical homepages checked in October 2026.
Homepage scan without JavaScript; some features may have been missed. Study & method →
About 4 in 10
In the same 311-homepage study, 58.8% had a detected contact form on the homepage.
A form may exist elsewhere. A homepage form is not essential when another clear contact path works well. Read the findings →
Just 4%
Fractional SEO reported this in mobile PageSpeed Insights tests of 941 contractor homepages in October 2026.
Construction sample covering general contractors, builders, remodelers, and commercial contractors. A lab performance score does not measure navigation quality or sales. Study & method →
These are the publishers’ reported samples, not nationwide estimates or AppointForge results. The studies were published by commercial providers and have not been independently replicated by AppointForge.
In Peace Call’s sample, 98.4% of homepages had a mobile viewport tag, but that technical setting does not show whether a menu is easy to use or an inquiry reaches the business. Only 21.9% had a detected online booking widget. Booking is useful where it fits the workflow; it is not a requirement for every trades business. We assess the customer’s actual path rather than adding widgets for their own sake.
8% more sales
Vodafone’s 2021 A/B test found 8% more sales on a landing page optimized for performance. The two versions looked and functioned the same.
The optimized version improved Largest Contentful Paint by 31%. This is one telecom company’s paid-traffic test, not an expected return for your business. Read the case study →
About 84%
WebAIM detected low-contrast text on 83.9% of one million popular homepages analyzed in February 2026. Missing form labels appeared on 51%.
Automated accessibility testing across industries—not a trades-only study or a measure of lost customers. Manual checks are still needed. Read the research →
8% vs. 15%
In Pew’s March 2025 browsing study, traditional-result clicks occurred on 8% of Google visits with an AI summary, versus 15% without one.
Observational data from 900 U.S. adults. This does not prove AI summaries caused the difference or predict your traffic. It is a reason to examine how your business appears in answers as well as links. Read Pew’s analysis →
Check the real path: find a service, confirm the area, read the page, open the menu, and make contact. Then improve the parts that create friction. You get a defined rebuild and a practical handoff—not a borrowed percentage presented as a promise.
Find out what my site needsWhat we focus on
Layouts, buttons, and forms that feel natural on every screen. Fast loading, readable type, and accessible markup, so the next step is always obvious.
Clear page structure, titles, local details, and content written around what customers actually search for.
Clear headings, helpful answers, structured data where appropriate, and accurate business details make pages easier for search and answer systems to interpret. Placement or citation cannot be guaranteed.
What a modern rebuild includes
A useful website makes your business easier to understand and the next step easier to take. The rebuild combines the customer experience with the technical work underneath it.
Clear services, service areas, differentiators, and answers to common questions. Existing content is reviewed and rewritten within the agreed scope, using facts and proof you approve.
Phone-first layouts, readable text, strong contrast, keyboard-friendly navigation, and useful calls to action. Contact forms or booking links are connected and tested where included.
Right-sized images, lean code, and fewer unnecessary scripts. Check loading, responsiveness, and layout stability on representative mobile and desktop views before launch.
Useful page titles, headings, internal links, canonical URLs, sitemap, crawl settings, and accurate business details. Add supported structured data where it matches the visible content.
Clear service explanations and helpful answers give search and AI systems better information to interpret. AI-search readiness builds on sound SEO and useful content; no special markup guarantees a mention.
Check links and inquiry delivery, map important old URLs, and prepare the agreed project files and setup notes for your chosen provider. Confirm the platform, account access, and handoff requirements before building. Measurement and Search Console setup are included when agreed and access is available.
Accessibility and performance are tested within the project scope. Search rankings, AI citations, traffic increases, and diagnostic scores are not guaranteed. Google’s guidance on AI features and websites.
Built to hand over. Yours to move forward.
The Rebuild Advantage is a defined website project with a clear finish: rebuild, launch, and a coordinated handoff to the provider you choose.
Our fee pays for the agreed work and a useful result you can take forward. You keep control of your domain and platform accounts, and you choose who handles hosting, maintenance, and future updates. There is no automatic AppointForge hosting contract or management retainer.
We confirm the platform, hosting destination, account ownership, and handoff requirements at the start. If you already have a vendor, we coordinate the agreed technical requirements with them before the rebuild.
The agreed handoff includes the project files or platform access, setup notes, and a walkthrough for your designated provider. Third-party licenses, subscriptions, and any platform transfer limits are identified in the scope.
Ongoing hosting, maintenance, security updates, content changes, and SEO belong with you or your chosen provider after handoff. AppointForge does not continue hosting or managing the site unless we explicitly agree a separate written scope.
The quote defines the rebuild, revision rounds, launch checks, and handoff. New requests are discussed and approved before extra work begins. You can keep your ongoing provider costs separate and evaluate them on their own merits.
The standard handoff and 14-day correction period cover the agreed build. Later features, new content, repeated transfers, or extra coordination are separately scoped. We confirm the receiving provider and transition responsibilities before launch.
A clear range. A defined scope.
Most straightforward business rebuilds fit between $2,500 and $6,000. We agree a fixed scope and quote before work begins, so you know what is included and what it costs.
Focused rebuild
$2,500–$3,500
A straightforward business with a focused offer and existing content to work from.
Expanded rebuild
$3,500–$6,000
More services, more content, or a more involved migration.
Complex scope
Custom quote
Projects beyond the standard ranges are assessed individually, subject to capacity and fit.
What changes the price? Page and content volume, the condition of the existing site, platform constraints, migration work, custom design, and integrations. Page counts are guides; the written quote defines deliverables.
The quoted rebuild includes the agreed launch and handoff to your chosen provider. Ongoing hosting and management are not part of the service; your provider handles them unless we explicitly agree otherwise in writing. Domain registration, paid software, photography, ongoing SEO, and custom integrations are separate unless expressly included. We agree third-party costs, timeline, and payment milestones before work begins. Launch support covers defects in the agreed build reported within 14 days; new features and content changes are separate.
Talk through my websiteReferred by someone you trust?
A good introduction deserves a good start. Referred businesses can receive 5–10% off eligible website rebuild fees, up to $500. Mention your referrer when you get in touch, and we’ll confirm the discount in your written quote before work begins.
The discount depends on project scope and applies to the quoted design and build fee for new projects only. Hosting, domains, paid software, third-party costs, and separately scoped custom backend or integration work are excluded. Cannot be combined with other discounts or applied retroactively. No payment is made to the referrer under this offer.
Who it is for
How a rebuild works
Proof from the work
Past results are not a promise of rankings, traffic, or leads. Every business and market is different.
Tell us about your business and your current site. We’ll tell you plainly whether a rebuild makes sense.
Request a website assessmentOr email corey@appointforgeai.com
Grounded in research